Traditional Marketing vs Digital Marketing – Have You Kept with the Trend?
So often, as we sit on the corporate chair and twiddle our thumbs doing our marketing plan for the year or year ahead, how much thought do we put into what percentage of budget we put into digital marketing verses traditional forms of marketing? It’s all too easy to do repetition of last year’s plan with some tweaking in the details – a change in venues, different speaker , a new format but maybe too often doing essentially very similar type of programs?
We only have to ask ourselves the question – how do we ourselves go for information? And undoubtedly many of us now go for search engines like Google and Yahoo or social media channels to see what our friends think of things.
Maybe your boss expects the trades show, emailing, advertising in print or PR etc. But do you understand the value of creating blog posts, Facebook advertising, videos and content pages to drive traffic to your website. Maybe this takes a little more convincing for your boss but how important is it to stay ahead of the game and in advance of your competition.
As a marketer, do you challenge yourself in adjusting your marketing mix to increase share in on-line marketing verses traditional forms of marketing?
The world has changed the way we like to search for information – has your marketing changed to reflect this?