With the prediction that the number of Facebook users globally will reach 1 billion by the end of October 2012, what is already a marketers dream can fast become another’s nightmare. For companies that have embraced its use as a marketing tool early on are left with challenges on how to further and best leverage it for one’s brand. For others whom have not, it is becoming increasingly difficult to ignore and not look into the options of integrating into your future marketing and promotional plans. As Facebook continues to expand its dominance in the world of social media, the ever mounting pressure for brands and businesses is that the question moves away from “why Facebook” to “Why ever not Facebook?”

In a place like Hong Kong where the penetration of Iphones 繼續閱讀 →