Maximize your existing programs and give them a web presence!
So many companies already spend so many marketing and PR dollars doing activities , campaigns and programs to lure potential customers But just how much of that information is put online for it to be searched?
It is challenging for companies that are not able to spend sufficient budget to keep the PR programs constant or frequent enough to make the right impact to get the public’s attention. We all know how variable some PR programs can turn out to be – holding a press conference is easy – but getting the reporters to write the correct messages you want and getting sufficient coverage is the hard part. And when it does get printed – what competition might you have that day that will take attention away buy metaglip online from your cause? Just how unpredictable it really is. And when it does get printed – how much impact do you get.
We all look to newspapers for unbiased information and shy away from advertisements – but just how much client reach are you getting? If people just don’t happen to read that newspaper that day or missed that magazine edition. On the contrary having information optimized on the internet has a prolonged event. Information can be searched for months
If we have spend so much of our money for our off line marketing – why not prolong or enhance the effect by putting it online. That is, after all, where we all significantly spend a lot of our time nowadays.