To embrace or not embrace Facebook– is that the question? (Facebook Marketing)
With the prediction that the number of Facebook users globally will reach 1 billion by the end of October 2012, what is already a marketers dream can fast become another’s nightmare. For companies that have embraced its use as a marketing tool early on are left with challenges on how to further and best leverage it for one’s brand. For others whom have not, it is becoming increasingly difficult to ignore and not look into the options of integrating into your future marketing and promotional plans. As Facebook continues to expand its dominance in the world of social media, the ever mounting pressure for brands and businesses is that the question moves away from “why Facebook” to “Why ever not Facebook?”
In a place like Hong Kong where the penetration of Iphones is phenomenal and growing!, has proved to only harness the use of Facebook further for communication amongst friends, acquaintances or brands. Facebook has undoubtedly become the digital word of mouth. Statistics show that users that access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users.
As expected, social media users tend to trust their friends and peers more than they trust brands. Which is realistic, if you were looking to try out a new place to eat, we all would prefer a recommendation from a friend who just had a great dinner rather than an advert from a restaurant that’s promoting its latest special?
Word of mouth from friends matters; hence in order to get fans talking about you, the key is to make it easy to spread the word. One great way to do this is to create a contest or promotion that rewards fans for spreading the word. You can track and reward the fans who invite their friends to join your contest.
Facebook is uncontrollable at the moment so there is little option but to embrace it and use it to your advantage. Early this year in March 2012, an App centre was announced, an online mobile store which sells applications that connect to Facebook. The store is available to iphone, Android and mobile web users. In April Facebook bought the application Instagram for US$1 billion. The story and acquisitions continues and go on and on.