Statement on crisis are often not completely unexpected – there is a usually a little time however limited to try to control the situation but it’s not a given always that we proactively control what is said about us especially on-line. And why ever not when the first place a journalist or consumer would look to understand the crisis is actually search it out on the internet? You can be assured that the journalist would have done online research before asking your company for a response and before their attempted interview with you.
We all are aware of how important reputation means to an individual as well as a business and the concept that a reputation can take a lifetime to build but only a small incident to completely destroy. But many of us still underestimate the importance of managing how you look like online when your customer (or competitor) searches about you? What negative or positive comments are seen on forums, on blogs, as news landing pages across the internet?
We don’t realize that unlike traditional media like newspapers and magazine – as old news dry out and new hypes will take over – for online – the comments and articles linger on and on – for more people to read and the viral effect can be devastating.