近日除了留意全城矚目的特首新聞外, 亦留意到人們或報章討論關於Facebook市值的話題。現階段問十個人：你最想打邊份工？相信九個人會揀Facebook。但想加入Facebook工作亦非易事，與投身ibank同樣困難，正因兩者的入職要求甚高，所以兩者也是很多人事業上的目標。但現時加入ibank的機會已非常渺茫，原因是ibank巳進入裁員期，現時“你想入都冇得你入”。而Facebook的選拔過程當然是“過五關斬六將”，應徵者要經過多輪考驗，包括電話面試、面試以及編寫程式技術考核，雖然難度甚高，但很多人都想一試自己實力。 現時，坊間巳有多個不同的社交網站如Line、Facebook、Google+、Twitter、微博、 Tumblr或近期十分流行的Pinterest。但近期人氣最旺盛的社交網話題，非Facebook上市的集資數目莫屬了。 繼續閱讀 →
So many companies already spend so many marketing and PR dollars doing activities , campaigns and programs to lure potential customers But just how much of that information is put online for it to be searched?
It is challenging for companies that are not able to spend sufficient budget to keep the PR programs constant or frequent enough to make the right impact to get the public’s attention. We all know how variable some PR programs can turn out to be – holding a press conference is easy – but getting the reporters to write the correct messages you want and getting sufficient coverage is the hard part. And when it does get printed – what competition might you have that day that will take attention away buy metaglip online from your cause? Just how unpredictable it really is. And when it does get printed – how much impact do you get.
We all look to newspapers for unbiased information and shy away from advertisements – but just how much client reach are you getting? If people just don’t happen to read that newspaper that day or missed that magazine edition. On the contrary having information optimized on the internet has a prolonged event. Information can be searched for months
If we have spend so much of our money for our off line marketing – why not prolong or enhance the effect by putting it online. That is, after all, where we all significantly spend a lot of our time nowadays.
So often, as we sit on the corporate chair and twiddle our thumbs doing our marketing plan for the year or year ahead, how much thought do we put into what percentage of budget we put into digital marketing verses traditional forms of marketing? It’s all too easy to do repetition of last year’s plan with some tweaking in the details – a change in venues, different speaker , a new format but maybe too often doing essentially very similar type of programs?
We only have to ask ourselves the question – how do we ourselves go for information? And undoubtedly many of us now go for search engines like Google and Yahoo or social media channels to see what our friends think of things.
Maybe your boss expects the trades show, emailing, advertising in print or PR etc. But do you understand the value of creating blog posts, Facebook advertising, videos and content pages to drive traffic to your website. Maybe this takes a little more convincing for your boss but how important is it to stay ahead of the game and in advance of your competition.
As a marketer, do you challenge yourself in adjusting your marketing mix to increase share in on-line marketing verses traditional forms of marketing?
The world has changed the way we like to search for information – has your marketing changed to reflect this?
近來看到報紙和一些財經文章，對蘋果盈利和股價創出新高作討論，更和其他的科技公司例如微軟和Google的市值作對比。然而得知蘋果的市值比微軟和Google加起來還要大，是一間令人又愛又恨的公司。微軟與蘋果差不多同期創辦，創辦人蓋茨、喬布斯年齡相若，但在市值和盈利上反映出微軟的增長已放慢下來，這是騙不了人的，但蘋果卻活像一位年輕的小伙子，有「多期發育」之能，盈利和市值更不斷茁壯成長。
看完那些財經文章後，我心中有一想法：蘋果、微軟和Google這三大科技公司的成功均有一共通點，是它們創造了user-friendly的革命性科技產品。微軟開發了視窗這簡易的管理系統，那些年常 繼續閱讀 →
06 March 發表回應 Joe 玩盡 Facebook 生活時報封面設計
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Facebook 生活時報 sildenafil mexico (Timeline) 推出已有一段時間, 不管你喜不喜歡新的排版，你都會發現個人檔案加上時間軸之後的確變得更加立體。生活時報亦幫助 Facebook 繼續以強大的功能拋離其他已經跑得越來越後的社交網站，例如Twitter 和 Linked ，以及剛剛才追上來的 Pinterest。上方的封面 (Cover) silagra brand 雖然只是舊酒新瓶，類似的設計已經在 Tumblr 和 Posterous 見過面，不過你會發現只要稍加一點創意，這個封面其實可以不單只是選一張相片布置那麼簡單；尤其個人照片和封面互相交接的地方，擺明Facebook 預留空間讓用戶自行創作一些有互動性的組圖。我在網上找到這幾款充滿創意的封面設計，想要突出自己風格的話可以試試動手製作!
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